Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. Conscious Business presents breakthrough techniques to help you and the people in your company create a workplace founded in unconditional responsibility and unflinching integrity, anchored by authentic communication and impeccable commitments, and guided by right leadership. Here is a definitive resource for maximizing profit and potential in the workplace and beyond.