When Sarah Horn began photographing hotel frontages in Blackpool, UK, little did she know that her collection would result in a unique archive of coastal architecture, vernacular typography and unconscious poetry. Never have the mundane dreams of escape, leisure and pastime seemed so compelling and poignant. This book is an essential resource for sociologists of tourism, typography collectors and those who, when everyone looks at the sunset, turn the other way.

120 pages, 18 12 cm, softcover, Occasional Papers (London).