Research Methods for Media and Communication (Second Edition) is an engaging and accessible introduction to media and communication research. It covers qualitative and quantitative methods commonly used in the social sciences and provides a concise overview of the processes involved in carrying out research in media and communication, journalism, and public relations. This student-friendly text guides students through the stages of designing, conducting, analysing, and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process.