“A powerful and penetrating exploration of whatseparates great companies and great leaders from the rest.” -PollyLaBarre, coauthor ofMavericks at Work

Why are some people and organizations more innovative, moreinfluential, and more profitable than others? Why do some command greaterloyalty?

In studying the leaders who’ve had the greatest influence inthe world, Simon Sinek discovered that they all think, act, and communicate inthe exact same way-and it’s the complete opposite of what everyone else does.People like Martin Luther King Jr., Steve Jobs, and the Wright brothers mighthave little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weavestogether a clear vision of what it truly takes to lead and inspire.

About the Author

Simon Sinek

Simon Sinek is an optimist. He teaches leaders andorganizations how to inspire people.

From members of Congress to foreign ambassadors, from smallbusinesses to corporations like Microsoft and 3M, from Hollywood to thePentagon, he has presented his ideas about the power of why.

He has written two books, Leaders Eat Last and Start WithWhy and is quoted frequently by national publications. Sinek also regularlyshares 140 characters of inspiration on Twitter (@simonsinek).